The Endless Runner
Direction, Strategy, Visual & Product DesignTo conincide with with the Toronto Waterfront Marathon and the global running event “Bridge the Gap”, we worked with Mexico-based clothing brand Hermanos Koumori to develop a capsule collection, entitled “The Endless Runner”. A riff on the cult-classic Bruce Brown film “The Endless Summer”, the collection explored the infinite pursuit of the runner’s high. The result was overwhelming and the collection sold out in less than 24 hours—forcing us to do a second limited run, which subsequently sold out in hours as well.
Aware Team (Creative Direction, Design, Strategy) Michael Mavian & Mike Krupica
Hermanos Koumori (Design, Garment Production/Priting) Alex Sandler, Alex Léon, Eduardo Cruz Garcia
Photography Jason Dam