Justin Close

Selected Works

Creative Direction, Brand Identity & Strategy, UX/UI Design
  • Mateina

  • Design Direction, UX/UI Design, eCommerce

  • Safe Software

  • Design Direction, Strategy, UX/UI Design, Design Systems

  • GeoComply

  • Design Direction, Strategy, UX/UI Design, Design Systems

Westside Studio

Design Direction, UX/UI Design

War Child

Design Direction, Strategy, UX/UI Design


Design Direction, UX/UI Design, Design Systems, eCommerce

Tim Hortons 🔒

Product Design, Design Direction, Design Systems

Pfizer 🔒

Service Design, Product Design, Visual Design

Metrolinx 🔒

Product Design, Service Design

CN Rail 🔒
Product Design

Parkdale Roadrunners

Creative Direction, Graphic Design




    Design Direction, UX/UI Design

    An expressive refresh that to help launch an industry-leading partnership

    OVERVIEW Matéina is a Montréal-based yerba mate brand that was looking to transform their DTC eComm experience from an out-of-the-box solution to one that was more bespoke. This site relaunch coincided with the launch of their partnership with Dr. Andrew Huberman and their entry into the US market. While not a top-to-bottom redesign, this refresh gave their website more visual impact and a toolbox of improved modules that can adapt to range of content and help drive conversion.

    In addition to the visual refresh and UX improvements, I worked to develop a new bunding and subscription flow. I worked closely with the Matéina Founder & CEO to optimize their discounting structure and design an experience that removed any complexities around product details and frequency. Because Matéina is only sold in 12-packs, it needed to be clear to customers that by ordering a bundle, you were purchasing multiple single-flavour packs instead of a single pack of multiple flavours.

    Due to the premium price of the product, it was also important for customers to know the price per can and not just the price per pack. This would help prevent potential drop-offs in conversion due to a seemingly high pack or bundle price. The solution was to display the static price per can when users were self-selecting a bundle size and further into the flow employ dynamic that updated based on bundle size and whether the purchase was intended as a one-time gesture or as a subscription.

    25% IN 24 HOURS The launch of the new site and partnership was incredibly well received. Within twenty four hours of the relaunch and market expansion, sales increased by 25%.

    Development   Pact Studio