Direction, Content Strategy, UX/UI Design
A pioneering software company in data transformation, Safe Software undertook a transformative brand and website redesign—blending contemporary aesthetics with enhanced functionality to position themselves as true industry leaders. The site architecture was split into two distinct experiences:
safe.com which shines a light on Safe Software’s values and history of which its intention is more HR-focused
fme.com which allows users to better access product details around their platform (FME), customer success stories, and support.
In addition to an entirely new site architecture, we also developed a new content strategy and scalable design system to ensure that Safe Software’s internal team would be able to scale the site experience thoughtfully and with a strong foundation.
Brand Design Lenny Kai Yang & Jeff Harrison
Digital Design Joshua Mann & Tori Chippindale
Developer Martin Blumenfeld